SeekColor is an intuitive online tool designed to help creatives develop and manage consistent color schemes. Whether you’re designing infographics, websites, or social media content, color harmony plays a crucial role in brand recognition and engagement. Visual consistency isn’t just about looking good—it builds trust and delivers clear, effective communication. With so many tools available today, it’s important to choose one that supports both creativity and precision in color management.
In this article, we’ll explore how a good color tool can improve design quality, strengthen brand identity, and streamline your creative workflow.
Why Color Consistency Matters in Design
Consistent use of color strengthens brand identity and user experience. According to industry research:
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Color increases brand recognition by up to 80% (University of Loyola).
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Content with color is 73% easier to comprehend (Xerox Study).
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Brands with unified visual strategies see up to 23% more revenue (Lucidpress Report).
For designers, using a color tool can ensure that every project aligns with brand colors and accessibility standards.
Core Features of a High-Quality Color Picker
A well-rounded color utility should offer more than just HEX codes. Here are essential features to look for:
1. Image-Based Color Extraction
Quickly pull primary and secondary hues from any uploaded image—perfect for matching logos or brand visuals.
2. Palette Generation Based on Theory
Automatically generate complementary, analogous, or triadic palettes for balanced visual design.
3. Format Conversions
Convert between HEX, RGB, and HSL to stay compatible with design software like Adobe XD, Figma, or Canva.
4. Accessibility Checks
Evaluate contrast ratios and meet WCAG compliance to ensure readability for all users.
5. Export and Collaboration Tools
Save and share custom palettes with teammates for unified project execution.
Applying Color Tools to Infographics and Branding
Designing with the right colors makes content more engaging and easier to understand. Infographics, in particular, benefit from structured color use:
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Break up sections with harmonious tones.
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Use consistent background and text contrasts for readability.
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Match colors to branding for instant recognition.
Need inspiration? Try the Canva Color Wheel to explore interactive color combinations for your next project.
Tools That Pair Well with SeekColor
While SeekColor is excellent for color selection, it becomes even more powerful when used with other design resources:
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🎨 Coolors – Create and explore thousands of palette ideas.
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🧪 WebAIM Contrast Checker – Test accessibility of text and backgrounds.
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📝 99designs Style Guide Builder – Build consistent visual brand guides.
Together, these tools can enhance your design process from concept to completion.