Airport Business Park: A Brand Built on Blue
Airport Business Park is a business park located in the heart of the Greater Toronto Area. The park is home to a wide variety of businesses, from small startups to large corporations.
One of the things that sets Airport Business Park apart from other business parks is its strong brand identity. The park's brand is built on the color blue, which is used throughout the park's marketing materials, website, and signage.
There are several reasons why Airport Business Park chose blue as its brand color. Blue is a calming and serene color that evokes feelings of trust and reliability. It is also a color that is associated with travel and transportation, which is fitting for a business park located near an airport.
The use of blue in Airport Business Park's branding is effective in communicating the park's values to potential tenants. The color blue conveys a sense of professionalism, stability, and innovation. It also suggests that Airport Business Park is a place where businesses can thrive.
In addition to blue, Airport Business Park also uses other colors in its branding. The park's website features a white background with blue accents. This color combination creates a clean and modern look that is consistent with the park's overall brand identity.
Airport Business Park's use of color is a key part of its branding strategy. The park's strong brand identity helps to attract potential tenants and create a positive image for the park.
Other Colors That Are Good for Business Brands
In addition to blue, there are a number of other colors that are good for business brands. Some of the most popular colors for businesses include:
- Green: Green is associated with growth, nature, and sustainability. It is a good color for businesses that want to project an environmentally friendly image.
- Red: Red is a vibrant and attention-grabbing color. It is a good color for businesses that want to create a sense of excitement or urgency.
- Yellow: Yellow is a cheerful and optimistic color. It is a good color for businesses that want to project a positive image.
- Orange: Orange is a creative and energetic color. It is a good color for businesses that want to project a fun and playful image.
The best color for a business brand will vary depending on the specific business and its target audience. However, the colors listed above are all good options for businesses that want to create a strong and memorable brand identity.
The use of color is an important part of branding. The colors that a business uses can help to create a positive image for the business and attract potential customers. Airport Business Park has used the color blue effectively in its branding, and the park's strong brand identity has helped to attract potential tenants.