Bamburi Cement's Colorful Makeover
Bamburi Cement is a leading cement manufacturer in Kenya. In 2022, the company launched a new branding campaign that included a colorful makeover of its cement bags. The new bags feature three distinct colors: purple, green, and red. Each color corresponds to a different brand of cement:
- Purple: Bamburi Premier, a high-performance cement for general construction
- Green: Bamburi Gold, a mid-range cement for general construction
- Red: Bamburi Power, a high-strength cement for structural applications
The new color scheme is designed to help consumers easily identify the different brands of cement and choose the right one for their needs. The colors also reflect the different properties of the cements. For example, purple is associated with strength and durability, while green is associated with sustainability.
The colorful makeover is part of Bamburi Cement's broader strategy to improve its brand image and compete more effectively in the Kenyan market. The company hopes that the new branding will help it to attract new customers and grow its market share.
In addition to the new color scheme, the company also updated its logo and tagline. The new logo features a stylized elephant, which is a symbol of strength and power in Kenyan culture. The new tagline is "Building a better tomorrow," which reflects the company's commitment to sustainability and social responsibility.
The new branding campaign has been well-received by consumers and industry analysts. The company's sales have increased since the launch of the campaign, and market share has grown. Bamburi Cement is confident that the new branding will help it to achieve its long-term goals.
Why did Bamburi Cement choose these colors?
The colors chosen for Bamburi Cement's new branding campaign were carefully selected to reflect the company's brand values and target audience. Purple is associated with strength, durability, and luxury. Green is associated with sustainability, nature, and growth. Red is associated with power, energy, and passion.
These colors are all relevant to Bamburi Cement's products and services. The company's cements are known for their strength and durability. They are also committed to sustainability and environmental protection. And they are passionate about building a better future for Kenya.
The new color scheme is a bold and eye-catching way to communicate these brand values. It is also a way to differentiate Bamburi Cement from its competitors. The company hopes that the new branding will help it to attract new customers and grow its market share.
Bamburi Cement's colorful makeover is a bold and effective way to communicate the company's brand values and target audience. The new colors are relevant to the company's products and services, and they are sure to help Bamburi Cement to stand out from its competitors.