China Merchants Energy Shipping Brand Colors
China Merchants Energy Shipping (CMES) is a state-owned shipping company headquartered in Shanghai, China. The company's brand colors are red, blue, and white.
Red is the primary color of the CMES brand. It is a strong and vibrant color that represents energy, passion, and excitement. Red is also a traditional color in Chinese culture, and it is often associated with luck and prosperity.
Blue is the secondary color of the CMES brand. It is a calming and reassuring color that represents trust, reliability, and stability. Blue is also a popular color in the shipping industry, as it is associated with the vastness of the ocean.
White is the tertiary color of the CMES brand. It is a clean and fresh color that represents purity, simplicity, and clarity. White is also a popular color in corporate branding, as it is seen as a symbol of professionalism and authority.
The combination of red, blue, and white creates a strong and balanced color palette for the CMES brand. These colors are used throughout the company's website, marketing materials, and fleet of vessels. The colors help to create a sense of energy, trust, and professionalism, which are all important qualities for a shipping company.
In addition to the three primary colors, CMES also uses a variety of other colors in its branding. These colors are used to add depth and interest to the brand, and they help to create a more cohesive and unified look.
The CMES brand colors are carefully chosen to reflect the company's values and goals. The colors are used to create a strong and memorable brand identity that will help the company to stand out from its competitors.
Here are some additional details about the use of color in the CMES brand:
- Red is used most prominently in the company's logo, which features a red globe with a blue wave pattern.
- Blue is used in the background of the company's website and in its marketing materials.
- White is used for text and other elements on the company's website and in its marketing materials.
- Other colors that are used in the CMES brand include green, yellow, and black.
The use of color in the CMES brand is effective in creating a strong and memorable brand identity. The colors are used in a way that is consistent and cohesive, and they help to reflect the company's values and goals.