Crown Worldwide Group: A Brand Built on Red and Black
Crown Worldwide Group is a global logistics company with operations in over 200 countries and territories. The company's brand colors are red and black, which were chosen in the early 1970s. At the time, commercial trucks in Hong Kong were typically red and black, so Crown Pacific (the company's former name) adopted these colors for its own branding.
The red color in Crown's branding represents passion, energy, and excitement. It is also a very visible color, which is important for a global logistics company that needs to be easily recognizable. The black color in Crown's branding represents strength, power, and authority. It also provides a good contrast to the red color, creating a visually striking and memorable brand identity.
Over time, more emphasis has been placed on the red color in Crown's branding. The crown symbol, which is always visible on the logo, is also red. This reflects the company's commitment to providing its customers with a high-quality and reliable service.
The red and black colors are used throughout Crown's branding, including its website, marketing materials, and uniforms. They are also used in the company's vehicles, which are easily identifiable on the road.
The red and black colors have become synonymous with Crown Worldwide Group. They are a powerful and effective branding tool that helps the company to stand out from its competitors and to communicate its values to its customers.
Here are some of the benefits of using red and black as brand colors:
- Visibility: Red and black are very visible colors, which is important for a global logistics company that needs to be easily recognizable.
- Power and authority: Red and black are colors that are associated with power and authority, which can be helpful for a company that wants to be seen as a leader in its industry.
- Strength and passion: Red and black are also colors that are associated with strength and passion, which can be helpful for a company that wants to convey its commitment to providing its customers with a high-quality and reliable service.
If you are considering using red and black as brand colors for your own business, here are some things to keep in mind:
- Use them sparingly: Red and black can be very overpowering if used too much. It is important to use them sparingly so that they do not overwhelm the rest of your branding.
- Pair them with other colors: Red and black can be paired with other colors to create a more balanced and sophisticated look. Some good colors to pair with red and black include white, gray, and silver.
- Use them in the right context: Red and black are not appropriate for all businesses. If you are in a sensitive industry, such as healthcare or finance, you may want to choose other colors.
Overall, red and black are powerful and effective brand colors that can be used to create a strong and memorable brand identity. However, it is important to use them sparingly and to pair them with other colors to create a balanced and sophisticated look.