Dunkin' Donuts Logo Colors: A Palette of Delight and Everyday Goodness

The Dunkin’ Donuts colors are DD Brown, DD Magenta, DD Orange, we recommend using the Dunkin’ Donuts color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, and Hex for web HTML/CSS. Dunkin’ Donuts Official Website

Dunkin’ Donuts color codes: RGB, CMYK, Pantone, Hex

Hex Color: #653819
RGB Color: 101 56 25
Hex Color: #da1884
RGB Color: 218 24 132
Hex Color: #ff671f
RGB Color: 255 103 31
  • #ff671f
  • #da1884
  • #653819

Dunkin’ Donuts color Palette Download

Download the Dunkin’ Donuts color scheme palette image with the color hex codes as a single image. These are the suggested colors to be used for digital media.

Dunkin' Donuts Logo Colors: A Palette of Delight and Everyday Goodness

In the realm of quick-service dining and beverages, Dunkin' Donuts stands as a beacon of fresh coffee, delectable donuts, and a welcoming atmosphere. Its distinctive logo, a combination of bold pink, vibrant orange, and classic white, has become synonymous with the brand, representing freshness, variety, and the captivating aroma of freshly brewed coffee.

A Legacy of Pink and Orange: Embracing Playfulness and Energy

The origins of Dunkin' Donuts' color palette can be traced back to the early days of the brand. In 1950, under the leadership of William Rosenberg, the logo was redesigned, incorporating the now-iconic pink and orange hues. This playful and energetic color combination resonated with consumers, setting Dunkin' Donuts apart from its competitors and establishing its unique identity.

Pink: The Symbol of Sweetness and Delight

The vibrant shade of pink, officially known as "Dunkin' Pink" or "PMS 218 C," represents sweetness, delight, and a touch of playfulness. It evokes feelings of joy, indulgence, and the anticipation of a sweet treat, perfectly capturing the essence of Dunkin' Donuts' delectable donuts and other baked goods. The use of pink is prominent in Dunkin' Donuts' packaging, signage, and marketing materials, creating a visually striking and instantly recognizable brand identity.

Orange: The Symbol of Freshness and Energy

Complementing the playful pink is the vibrant shade of orange, officially known as "Dunkin' Orange" or "PMS 155 C." This energizing hue represents freshness, warmth, and a sense of vitality. It evokes feelings of optimism, enthusiasm, and the invigorating aroma of freshly brewed coffee, aligning with Dunkin' Donuts' commitment to providing a quick and satisfying coffee experience. Orange is prominently featured in Dunkin' Donuts' logo, packaging, and store interiors, creating a welcoming and energizing atmosphere.

Classic White: The Foundation of Simplicity and Versatility

Balancing the vibrant pink and orange is the timeless shade of classic white. This versatile hue represents simplicity, cleanliness, and a sense of approachability. It provides a neutral backdrop for the brand's bold colors, creating a visually harmonious and cohesive brand identity. White is often used in Dunkin' Donuts' signage, packaging elements, and uniforms, contributing to a clean and inviting atmosphere.

A Palette that Resonates with Consumers

Dunkin' Donuts' choice of colors is not merely aesthetic; it is strategically chosen to evoke feelings of freshness, variety, and the unique taste sensation that has made the brand a beloved beverage and bakery destination worldwide. The combination of pink, orange, and white has become synonymous with Dunkin' Donuts, creating a strong emotional connection with consumers across generations and cultures.

Color as a Storytelling Tool

Dunkin' Donuts' logo colors are also used to tell a story about the brand. The pink represents the sweetness and delight of its donuts and baked goods, the orange signifies the freshness and energy of its coffee, and the white provides a neutral backdrop for the brand's bold personality. Together, these colors create a narrative that aligns with Dunkin' Donuts' core values and its vision of providing a quick, affordable, and enjoyable experience for its customers.

A Color Palette that Transcends Trends

Unlike many design trends that come and go, Dunkin' Donuts' color palette has remained remarkably consistent throughout the brand's history. This enduring appeal lies in the colors' ability to transcend fleeting trends and embody the timeless values that Dunkin' Donuts represents. The vibrant hues exude energy, playfulness, and a sense of approachability, making them a versatile choice that resonates with consumers across generations and cultures.


In conclusion, Dunkin' Donuts' logo colors are more than just a visual representation of a quick-service dining and beverage brand; they are a powerful storytelling tool that reinforces the brand's values, resonates with its target audience, and contributes to its enduring success. Through its masterful use of color, Dunkin' Donuts has established itself as a beacon of everyday goodness, offering a delightful combination of fresh coffee, delectable donuts, and a welcoming atmosphere that has captivated consumers worldwide. As Dunkin' Donuts continues to expand its global reach and introduce new menu offerings, its iconic logo colors will remain a symbol of freshness, variety, and the enduring appeal of a quick and satisfying Dunkin' experience.