Harley-Davidson Colors: A Palette of Boldness, Tradition, and Timeless Appeal

The Harley Davidson colors are Harley Davidson Orange, Harley Davidson Black, Harley Davidson White, we recommend using the Harley Davidson color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, and Hex for web HTML/CSS. Harley Davidson Official Website

Harley Davidson color codes: RGB, CMYK, Pantone, Hex

Hex Color: #ff6600
RGB Color: 255 102 0
Hex Color: #000000
RGB Color: 0 0 0
Hex Color: #ffffff
RGB Color: 255 255 255
  • #ff6600
  • #000000
  • #ffffff

Harley Davidson color Palette Download

Download the Harley Davidson color scheme palette image with the color hex codes as a single image. These are the suggested colors to be used for digital media.

Harley-Davidson Colors: A Palette of Boldness, Tradition, and Timeless Appeal

Harley-Davidson is an American motorcycle manufacturer that is known for its iconic brand colors. The company's brand colors are a reflection of its target audience's interests and values. The colors are bold, attention-grabbing, and timeless, and they help to create a sense of freedom, adventure, and rebellion around the brand.

In the realm of motorcycle branding, colors play a pivotal role in shaping brand identity, evoking emotions, and establishing a lasting connection with riders. Harley-Davidson, the renowned American motorcycle manufacturer, has meticulously crafted a color palette that embodies its core values of boldness, tradition, and timeless appeal. Through a carefully curated selection of hues, Harley-Davidson has established a strong and recognizable brand identity that resonates with millions of riders worldwide.

Black: A Symbol of Power, Elegance, and Timeless Appeal

At the heart of Harley-Davidson's color palette lies a deep and lustrous shade of black. This signature hue exudes a sense of power, sophistication, and a touch of mystery, perfectly capturing the essence of Harley-Davidson's motorcycles.

Black is a versatile color that plays a crucial role in Harley-Davidson's branding. It is prominently displayed in the brand's iconic bar-and-shield logo, motorcycle designs, and marketing materials, instantly recognizable to riders worldwide. The use of black suggests power, elegance, and a touch of rebelliousness, further reinforcing Harley-Davidson's reputation as a legendary motorcycle brand.

Orange: A Touch of Vibrancy, Passion, and the Thrill of the Open Road

Complementing the bold elegance of black is a touch of vibrant orange. This energetic hue represents the passion, excitement, and the thrill of the open road that Harley-Davidson motorcycles are known for.

Orange is often used as an accent color in Harley-Davidson's branding, adding a touch of vibrancy and excitement to its visual identity. It is seen in the brand's logo, fuel tank emblems, and marketing materials, creating a cohesive and visually appealing brand presence. The use of orange suggests passion, adventure, and a sense of liberation, further reinforcing Harley-Davidson's connection to the freedom of the open road.

Chrome: A Gleaming Canvas for Individuality and Customization

Gleaming chrome serves as a unifying element in Harley-Davidson's color palette, adding a touch of luxury, sophistication, and a canvas for personalization. The reflective surfaces of chrome accentuate the sleek lines and intricate details of Harley-Davidson motorcycles, further enhancing their visual appeal.

Chrome is a versatile material that is widely used in Harley-Davidson's motorcycles, from the engine covers and exhaust pipes to the handlebars and wheels. It adds a touch of shine and sophistication to the overall design, while also providing a canvas for personalization. Riders often customize their Harley-Davidson motorcycles with chrome accents, reflecting their unique style and preferences.

A Palette that Resonates with Riders

Harley-Davidson's color palette is not just a visual aesthetic; it's a strategic tool that resonates with riders worldwide. The combination of bold black, vibrant orange, and gleaming chrome evokes feelings of power, passion, and the freedom of the road, aligning perfectly with Harley-Davidson's core values. This synergy between color and brand messaging has been instrumental in shaping Harley-Davidson's reputation as an iconic motorcycle brand, inspiring generations of riders to embrace the thrill of the open road and the camaraderie of the Harley-Davidson community.

Colors in Action: Harley-Davidson's Brand Presence

Harley-Davidson's color palette is evident across all aspects of its brand presence, from its iconic bar-and-shield logo and motorcycle designs to its marketing materials and retail spaces. The consistent use of these colors reinforces the brand's identity and creates a cohesive visual experience for riders. Whether encountering Harley-Davidson at a motorcycle rally, browsing through a dealership, or admiring a Harley-Davidson motorcycle on the road, riders are consistently reminded of the brand's promise of power, freedom, and a sense of belonging.


Harley-Davidson's color palette serves as a powerful example of the transformative power of color in branding. By carefully selecting and applying colors that align with its core values, Harley-Davidson has established a strong and recognizable brand identity that resonates with millions of riders worldwide. The company's color palette is not just a visual aesthetic; it's an integral part of its brand DNA, shaping its communication, consumer experience, and overall brand perception. In a world of competing motorcycle brands, Harley-Davidson's color palette stands out as a beacon of boldness, tradition, and timeless appeal, inviting riders to embrace the spirit of the open road and the legendary allure of Harley-Davidson motorcycles.