Li & Fung is a global supply chain management company that helps brands and retailers source, manufacture, and deliver products to market. The company's brand colors are a key part of its visual identity and are used across its website, marketing materials, and product packaging.
The four primary Li & Fung brand colors are:
- LF Red is a bright, vibrant red that is associated with energy, passion, and excitement. It is often used in the company's logo and marketing materials to convey a sense of dynamism and innovation.
- LF Yellow is a warm, sunny yellow that is associated with happiness, optimism, and creativity. It is often used in the company's product packaging to create a sense of fun and playfulness.
- LF Black is a classic, sophisticated black that is associated with power, authority, and confidence. It is often used in the company's website and marketing materials to create a sense of professionalism and reliability.
- LF Charcoal Grey is a neutral, understated grey that is associated with elegance, sophistication, and understated luxury. It is often used in the company's product packaging to create a sense of timeless style.
The Li & Fung brand colors are carefully chosen to reflect the company's values and its commitment to providing its customers with high-quality products and services. The colors are also used to create a sense of consistency and brand recognition across all of the company's touchpoints.
In addition to its primary colors, Li & Fung also uses a variety of other colors in its branding. These colors are used to create a sense of harmony and balance, and to highlight key messages or features. For example, the company often uses green to represent sustainability, and blue to represent trust and reliability.
The Li & Fung brand colors are an important part of the company's visual identity. They are used to create a sense of energy, excitement, and professionalism, and to convey the company's values and commitment to quality.