Purolator International Brand Colors
Purolator International is a Canadian shipping company that specializes in international shipping. The company's brand colors are Purolator Blue, black, and white.
- Purolator Blue is the company's primary color. It is a bright, vibrant blue that is often associated with trust, reliability, and efficiency. The color is used prominently in the company's logo, website, and marketing materials.
- Black is used as a secondary color in Purolator's branding. It is often used for text and graphics, and it helps to create a sense of contrast and sophistication.
- White is used as a tertiary color in Purolator's branding. It is often used as a background color, and it helps to create a sense of clarity and simplicity.
The combination of Purolator Blue, black, and white creates a bold and modern look that is instantly recognizable. The colors are also effective at communicating the company's core values of trust, reliability, and efficiency.
In addition to the three primary colors, Purolator also uses a number of supporting colors in its branding. These colors are used more sparingly, but they help to add depth and interest to the overall look.
Some of the supporting colors that Purolator uses include:
- Orange is used to represent energy and excitement.
- Green is used to represent environmental responsibility.
- Red is used to represent passion and urgency.
The use of supporting colors helps to make Purolator's branding more versatile and adaptable. The company can use different combinations of colors to create different looks and feel, depending on the specific needs of a campaign or marketing initiative.
Overall, the Purolator International brand colors are effective at communicating the company's core values and its commitment to providing reliable and efficient shipping services. The colors are also versatile and adaptable, which allows the company to use them in a variety of different ways.
- Purolator International's brand colors are specified in the company's brand guidelines. These guidelines provide detailed information about the use of the colors, including how they should be used in print, digital, and environmental applications.
- The brand guidelines also specify the use of Purolator's typeface, Myriad Pro. Myriad Pro is a clean and legible typeface that is well-suited for use with Purolator's brand colors.
- Purolator International's packaging also uses the company's brand colors. The Express Envelope, Express Pack, and Express Box are all available in Purolator Blue, black, and white.
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