The Railway Express Agency colors are Railway Express Philippine Red, Railway Express Chinese Black, we recommend using the Railway Express Agency color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, and Hex for web HTML/CSS.
Download the Railway Express Agency color scheme palette image with the color hex codes as a single image. These are the suggested colors to be used for digital media.
The Railway Express Agency (REA) was a parcel delivery service founded in 1928. The company's brand colors were red and green, which were chosen to evoke the spirit of Christmas. The red-diamond logo, which featured the words "Railway Express Agency" in white, became an iconic symbol of the company.
The use of red and green in the REA brand was a clever way to tap into the positive emotions associated with the holiday season. These colors are often seen as symbols of joy, excitement, and hope, which are all qualities that REA wanted to convey to its customers. The red-diamond logo was also a simple and memorable design that was easy to identify.
The REA brand colors were used in a variety of promotional materials, including advertising, packaging, and uniforms. The colors were also used on the company's fleet of trucks and railcars. The consistent use of the red and green colors helped to create a strong visual identity for the REA brand.
The REA brand colors were retired in 1971, when the company was acquired by the United Parcel Service (UPS). However, the red-diamond logo remains a popular symbol of the REA era. The colors red and green are still often associated with the company, and they continue to evoke the spirit of Christmas.
The colors red and green have a long history of being associated with Christmas. Red is often seen as a symbol of love, passion, and excitement, while green is associated with nature, growth, and renewal. These qualities are all relevant to the Christmas season, which is a time for celebrating love, family, and new beginnings.
In addition to their association with Christmas, the colors red and green also have a number of other psychological effects. Red is a very attention-grabbing color, and it can be used to create a sense of urgency or excitement. Green, on the other hand, is a more calming color that can be used to create a sense of peace or tranquility.
The REA brand colors were a clever way to tap into the positive emotions associated with red and green. The use of these colors helped to create a strong visual identity for the company, and it also helped to convey the message that REA was a reliable and trustworthy shipping service.
The REA brand colors are still a popular symbol of the company today. The red-diamond logo is often used in historical displays and in model trains. The colors red and green are also still associated with Christmas, and they continue to evoke the spirit of the holiday season.
The REA brand colors were a simple and effective way to create a strong visual identity for the company. The use of red and green was a clever way to tap into the positive emotions associated with these colors, and it helped to convey the message that REA was a reliable and trustworthy shipping service. The REA brand colors are still a popular symbol of the company today, and they continue to evoke the spirit of Christmas.