Reese’s Colors

Reese's Brand Colors

Reese's is one of the most popular candy brands in the world, and its iconic colors are a big part of its success. The brand's signature colors are international orange, seal brown, and aureolin.

• International orange is a bright, vibrant color that is often associated with excitement, fun, and creativity. It is a perfect color for a candy brand that is known for its delicious and playful products.
• Seal brown is a rich, dark brown that is reminiscent of chocolate. It is a grounding color that helps to balance out the brightness of the international orange.
• Aureolin is a warm, yellow color that is often associated with sunshine and happiness. It is a cheerful color that helps to create a positive and inviting brand image.

The combination of these three colors is incredibly effective in creating a strong and memorable brand identity for Reese's. The colors are eye-catching and attention-grabbing, and they perfectly capture the essence of the brand.

In addition to the colors used in its logo, Reese's also uses these colors in its packaging, advertising, and marketing materials. The consistent use of these colors helps to create a cohesive and unified brand image.

The colors of Reese's are more than just eye-catching; they also have a deeper meaning. The international orange represents the excitement and joy of eating Reese's, while the seal brown represents the rich chocolate flavor. The aureolin yellow represents the warmth and happiness that Reese's brings to people's lives.

The colors of Reese's are a powerful tool that helps to create a strong and memorable brand identity. They are eye-catching, attention-grabbing, and meaningful. When you see the colors of Reese's, you know exactly what you're in for: a delicious and satisfying treat that will bring you joy.

Here are some additional facts about Reese's brand colors:

• The international orange color in the Reese's logo is also known as "aerospace orange" because it is the same color used to paint military aircraft.
• The seal brown color in the Reese's logo is a variation of the Pantone color 165C.
• The aureolin yellow color in the Reese's logo is a variation of the Pantone color 102C.
• The goal color distribution for Reese's Pieces is 50% orange, 25% brown, and 25% yellow.

The colors of Reese's are a big part of what makes the brand so recognizable and beloved. They are bright, vibrant, and meaningful, and they perfectly capture the essence of the brand.