Total Quality Logistics Brand Colors
Total Quality Logistics (TQL) is one of the largest freight brokerage firms in the nation, and their brand colors play an important role in their overall branding strategy. The company's primary colors are blue and orange, and these colors are used throughout their marketing materials, website, and office décor.
The blue color in TQL's branding represents trust, reliability, and stability. These are all qualities that are important to the company's customers, as they rely on TQL to provide them with reliable transportation services. The orange color in TQL's branding represents energy, excitement, and innovation. These are all qualities that the company strives for in its business practices, as they are always looking for new ways to improve their services and provide their customers with the best possible experience.
In addition to blue and orange, TQL also uses other colors in their branding, such as white, black, and gray. These colors are used to create a sense of balance and harmony in the company's branding. The white color represents purity and simplicity, while the black and gray colors represent sophistication and professionalism.
TQL's brand colors are carefully chosen to reflect the company's values and its commitment to providing its customers with the best possible service. The use of these colors helps to create a strong and memorable brand identity for TQL, and it helps to differentiate the company from its competitors.
Here are some of the benefits of using blue and orange in TQL's branding:
- Blue is a calming color that can create a sense of trust and reliability.
- Orange is an energetic color that can create a sense of excitement and innovation.
- The combination of blue and orange can create a sense of balance and harmony.
- These colors are also easily recognizable and can help to create a strong brand identity.
Here are some examples of how TQL uses their brand colors:
- The company's logo features a blue and orange globe.
- The company's website uses a blue and orange color scheme.
- The company's marketing materials, such as brochures and flyers, use blue and orange colors.
- The company's office décor uses blue and orange accents.
Overall, TQL's brand colors are an important part of the company's overall branding strategy. These colors help to create a strong and memorable brand identity for TQL, and they help to differentiate the company from its competitors.