Upstart Colors

The Upstart colors are Upstart Verdigris, Upstart Jelly Bean Blue, Upstart Dark Charcoal, we recommend using the Upstart color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, and Hex for web HTML/CSS. Upstart Official Website

Upstart color codes: RGB, CMYK, Pantone, Hex

Hex Color: #4daaa7
RGB Color: 77 170 167
Hex Color: #3f8f8b
RGB Color: 63 143 139
Hex Color: #333333
RGB Color: 51 51 51
  • #4daaa7
  • #3f8f8b
  • #333333

Upstart color Palette Download

Download the Upstart color scheme palette image with the color hex codes as a single image. These are the suggested colors to be used for digital media.

Upstart Brand Colors

Upstart is a financial technology company that provides personal loans to borrowers with limited credit histories. The company's brand colors are a key part of its visual identity, and they are used throughout its marketing materials, website, and product interface.

Upstart's brand colors are:

  • Primary: #209CEE (Teal)
  • Secondary: #FFFFFF (White)
  • Tertiary: #28AAE1 (Light Blue)

The teal color is the most prominent color in Upstart's brand palette. It is a calming and refreshing color that is often associated with trust, reliability, and peace. The white color is used for text and graphics, and it provides a neutral contrast to the teal color. The light blue color is used as an accent color to add a touch of brightness and energy.

Upstart's brand colors are carefully chosen to create a visual identity that is both modern and inviting. The colors are used in a way that is consistent and cohesive, and they help to create a sense of brand awareness.

In addition to the primary, secondary, and tertiary colors, Upstart also uses a variety of other colors in its marketing materials. These colors are used to add visual interest and to create a sense of harmony. For example, the company often uses shades of green, blue, and yellow to create a sense of freshness and vibrancy.

Upstart's brand colors are an important part of the company's visual identity. They are used to create a sense of trust, reliability, and accessibility. The colors are also used to add visual interest and to create a sense of harmony. Overall, Upstart's brand colors are a well-chosen palette that helps to create a strong and memorable brand identity.

The psychology of color

The colors used for Upstart are carefully chosen to evoke certain emotions and associations in the viewer. For example, the teal color is often associated with trust, reliability, and peace. The white color is associated with purity, simplicity, and cleanliness. The light blue color is associated with freshness, optimism, and energy.

The importance of brand colors

Brand colors are an important part of a company's visual identity. They help to create a sense of brand awareness and to distinguish the company from its competitors. Brand colors can also be used to evoke certain emotions in the viewer, which can influence their perception of the company and its products.

Upstart's brand colors are a well-chosen palette that helps to create a strong and memorable brand identity. The colors are used in a way that is consistent and cohesive, and they help to evoke the right emotions in the viewer. Overall, Upstart's brand colors are a valuable asset to the company's marketing efforts.

Conclusion

Upstart is a financial technology company that provides personal loans to borrowers with limited credit histories. The company's brand colors are a key part of its visual identity, and they help to create a sense of trust, reliability, and accessibility. The colors are also used to add visual interest and to create a sense of harmony. Overall, Upstart's brand colors are a well-chosen palette that helps to create a strong and memorable brand identity.