Yelp Colors: A Palette of Passion, Connection, and Empowerment

The Yelp colors are Mordant Red 19, we recommend using the Yelp color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, and Hex for web HTML/CSS. Yelp Official Website

Yelp color codes: RGB, CMYK, Pantone, Hex

Hex Color: #af0606
RGB Color: 175 6 6
  • #af0606

Yelp color Palette Download

Download the Yelp color scheme palette image with the color hex codes as a single image. These are the suggested colors to be used for digital media.

Yelp Colors: A Palette of Passion, Connection, and Empowerment

In the dynamic realm of online platforms, colors play a pivotal role in shaping brand identity and fostering meaningful connections with users. Yelp, the renowned review platform for local businesses, has meticulously crafted a color palette that embodies its core values of passion, connection, and empowerment.

Red: The Energy of Passion and Community

Yelp's signature red, reminiscent of a fiery ember, serves as the cornerstone of its color palette. It symbolizes the company's unwavering passion for connecting people with local businesses, empowering them to make informed decisions based on authentic reviews and experiences. The vibrant red hue exudes a sense of excitement, engagement, and a touch of boldness, reflecting Yelp's commitment to fostering a vibrant and engaged community of users.

Teal: A Touch of Trust, Connection, and Growth

Complementing the energizing red is a calming shade of teal, representing Yelp's commitment to trust, connection, and growth. Teal signifies dependability, reliability, and a sense of community, reassuring users that Yelp is a trusted source of information and a platform for meaningful connections. The harmonious blend of red and teal creates a visually captivating and balanced representation of Yelp's core values.

White: A Canvas for Diversity and Openness

Yelp's color palette is complete with a touch of white, symbolizing the company's commitment to diversity, openness, and a blank canvas for local businesses to showcase their unique offerings. White represents purity, inclusivity, and endless possibilities, aligning with Yelp's vision of creating a platform that empowers local businesses to thrive. The clean and minimalist use of white allows the vibrant red and teal to shine, while also providing a sense of balance and clarity to the overall branding.

A Palette that Resonates with Users

Yelp's color palette is not just a visual aesthetic; it's a strategic tool that resonates with users on a deeper level. The combination of red, teal, and white evokes feelings of passion, trust, and empowerment, aligning perfectly with the company's core values. This synergy between color and brand messaging has been instrumental in shaping Yelp's reputation as a reliable, engaging, and empowering platform for local business discovery.

Colors in Action: Yelp's Brand Presence

Yelp's color palette is evident across all aspects of its brand presence, from its iconic logo and website design to its mobile app interface and marketing materials. The consistent use of these colors reinforces the company's brand identity and creates a cohesive visual experience for users. Whether browsing Yelp for local businesses, reading reviews, or contributing their own experiences, users are consistently reminded of Yelp's commitment to passion, connection, and empowerment.


Yelp's color palette serves as a powerful example of the transformative power of color in branding. By carefully selecting and applying colors that align with its core values, Yelp has established a strong and recognizable brand identity that resonates with millions of users worldwide. The company's color palette is not just a visual aesthetic; it's an integral part of its brand DNA, shaping its communication, user experience, and overall brand perception. In a world of competing online platforms, Yelp's color palette stands out as a beacon of passion, connection, and empowerment, inspiring users to discover and support local businesses with confidence.